A Story Of How One Entrepreneur Used The Power Of Focus To Target Her 90-Day Goal
Author: Matt Zembruski
Website: http://www.mattzembruski.com
Added: Tue, 26 Sep 2006 08:41:04 -0400
Category: Business
Views: 114

A Story Of How One Entrepreneur Used The Power Of Focus To Target Her 90-Day Goal by Matt Zembruski, http://www.mattzembruski.com Getting focused on what you want to achieve and creating an action plan for making it happen are critical skills for you to master. Have you set a powerful and exciting 90-day goal for yourself yet? (Hint: if you have to think about this question, then the answer is No.) If you haven't done this yet, then you want to stop reading this article right now and write down an important 90-day goal that you want to achieve. Once you have your 90-day goal written down, you can read on... You may remember our friend Cindy from my earlier article about Clarity. Cindy is the proud owner of Cindy's Teddy Bear Company and she set a goal to gain 100 new customers in the next 90 days. She has never accomplished this much before, so this is really an exciting, stretch goal for her. Here's a simple step-by-step procedure (and a great example of how Cindy used these steps) that you can follow right now to create a list of bite-size steps for reaching your big 90-day goals: 1) Write down your big 90-day goal in a notebook. (Cindy's Answer) Gain 100 new customers in the next 90 days. 2) Break up this 90-day goal into three specific monthly goals. Ask yourself "What is the most important task or goal that I need to complete in Month One to be on track for achieving my 90-day goal?" Then ask the same question for Month Two and then again for Month Three. (Cindy's Answer) Month One: Gain 20 new customers Month Two: Gain 40 new customers Month Three: Gain 40 new customers Cindy chose a smaller goal for Month One because she knows that she will be planting a lot of "new customer seeds" in Month One which can be harvested later during Month Two and Month Three. 3) Break up each monthly goal into four specific weekly goals. Begin by looking at Month One and breaking that up into specific weekly goals, starting with this week. Ask yourself this question: "What is the most important task or goal that I need to complete this week to be on track to achieving my goal for Week One?" And then ask yourself the same question for Week Two, for Week Three, and finally for Week Four. (Cindy's Answer) Week One: Identify two local area communities and two non-local communities to target. Create a draft of a marketing campaign which targets these community areas. Week Two: Finalize the marketing campaign and launch it in the first local community. Week Three: Follow-up on every lead and get ten new customers. Week Four: Finish following up on leads from this first campaign and launch another campaign in one of the non-local areas. This should result in another ten new customers. (I'm sure you get the idea at this point with Cindy's example, so let's move on to Part Four of the action step formula.) 4) Look at the goal you set for Week One and break it up into a number of smaller tasks or sub-goals that you need to do in order to reach that weekly goal. The resulting list of tasks becomes your most important objectives for this week. And when you have completed this for Week One, repeat this step again for Week Two, for Week Three, and then for Week Four. (Cindy's Answer) Week One Task List (to achieve Week One goal): a) Order research report with income levels for local communities. Remember that Cindy's ideal customer is a child of an upper class family, so income demographics are important for her to know. b) Order research report with income levels across the nation. c) Choose two local and two non-local upper-income towns based on the research reports. d) Create a marketing campaign that will apply to all four of the chosen towns. And that's all there is to it! You can harness the power of focus in your business right away by creating an action plan that acts as a laser-focused step-by-step blueprint for achieving your 90-day goals. Set aside some time this week to go through the action planning exercise shown above. It's very important that you break up your big goals into small, bite-size pieces. As you make this into one of your consistent habits, you will begin to realize all the big profits and time freedom that comes from creating massive momentum in your business! This article was written by Matt Zembruski, http://www.mattzembruski.com

About the Author:
Matt Zembruski is known as the Entrepreneurial Talent Scout and he is constantly searching for the next big success story. Matt is a professional business advisor who specializes in helping entrepreneurs to create, launch, and grow long-term, profitable businesses. To grab your own free copy of his Massive Momentum Now e-course ($97 value), visit Matt's site at http://www.mattzembruski.com.

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